Shannon Takaoka

Director of Content
As a Content Director for Bateman Agency, Shannon focuses on content creative of all kinds, from ETL platforms to bylines to blog posts to ebooks and whitepapers.

Shannon has more than 20 years of experience writing and editing all forms of content for technology, life sciences, consumer product and business clients, specializing in helping companies engage their audiences through storytelling. Her knowledge base spans a wide range of industries, including: ad tech, data analytics; SaaS; telecommunications; pharma and biotech; retail; health foods; corporate philanthropy and more.

Whether writing in-depth articles, news releases, opinion columns, blogs or social media posts, Shannon focuses on communication that leaves out business buzzwords and “corporate speak” in favor of clear, direct and engaging communication. Clients have included AOL Platforms, Accelrys, Aspect Software, Benevity, CAKE, Clif Bar & Company, Platform Computing, Salesforce, Seven Bridges, Space-Time Insight and TIBCO Software, among many others. 

Shannon is a graduate of Penn State University’s School of Communications. She is also a novelist. Her debut for young adults, Everything I Thought I Knew, was released in October 2020 in the US (June 2021 in the UK), and she is currently working on her second book.