Best of Bateman: Client Coverage Hits from Last Quarter

Just a few months since launching in August 2020, Bateman Agency has retained clients developing the technologies that will shape the future of how we learn, work and play. During the last three months alone, our clients have made some of the market’s biggest product announcements and shared expert viewpoints on the most pressing issues in the world today. Here are some highlights:‍

For SunPower Corporation:‍

President Joe Biden appointed former Michigan governor Jennifer Granholm to lead the Department of Energy and experienced environmental regulator Michael Regan to lead the Environmental Protection Agency, in addition to naming John Kerry the nation’s first ever climate czar. SunPower CEO Tom Werner spoke to CNN Business on the impact of the new administration on the solar industry.‍

For SambaNova Systems:‍

The future of AI and machine learning depends on making these technologies accessible to all. As current AI/ML applications require massive computational power, only the largest and best-funded institutions have access to the tools that could change our lives going forward. Marshall Choy, vice president of product at SambaNova Systems, contributed an op-ed to TechCrunch on how new silicon architectures could democratize machine learning and put innovation in the hands of everyone.

SambaNova also recently announced availability of SambaNova DataScale, an AI systems architecture that outperforms Nvidia’s A100-based DGX. SambaNova CEO Rodrigo Liang commented to ZDNet on the launch, noting, “We think of this as one of the largest transitions in the data center that we've seen in a very long time.”‍

For New Relic:‍

The launch of New Relic Explorer enables developers to track changes within their system in real-time, offering immediate insights into blind spots, correlations and abnormalities. Buddy Brewer, global vice president and field CTO at New Relic, spoke to SD Times on the launch: “The addition of New Relic Explorer to Full-Stack Observability adds more capabilities to make it even easier to break down silos, understand the health of your system at a glance, and uncover unknown relationships, blindspots, and gaps.”

More recently, the Bateman team placed an in-depth case study on New Relic customer CarParts.com. The InformationWeek article discusses how the company used New Relic's observability platform as part of its move to an AIOps strategy that boosted observability of its resources while a substantial IT overhaul was underway.