Chris Heine is a consultant for Bateman Agency based in Brooklyn, N.Y., who leads content strategy and editorial programs for B2B clients spanning the software and manufacturing sectors. He is currently supporting Bateman clients such as Bloomreach and Sendbird/Delight.ai. Chris writes op-eds, blog content, LinkedIn thought leadership pieces, website copy and white papers for emerging and established brands alike. He has two decades of years of experience shaping how technology and B2B companies show up in the press and in culture.
Chris was the Technology Editor at Adweek, where he directed digital media coverage of Alphabet, Meta, TikTok, Microsoft and X, and broke industry-defining stories on the launch of Snapchat advertising and the emergence of Oculus Rift. He got his start at ClickZ, where he broke the story of the Facebook Like button, which was the historical advent of the social algorithm. As a freelance writer for the last nine years, Chris has placed more than 275 op-eds and bylines in publications like USA Today, Fortune, Business Insider, Fast Company, Axios, Quartz, Ad Age, AdWeek, Total Retail, among others. He has worked with closely with brands such as Airship, Canva, Google Cloud, Invoca, LinkedIn, Qualified, SmartNews, among many others.
Chirs is a graduate of the University of Nebraska–Lincoln's College of Journalism & Mass Communications.